At Punk ™ we solve problems with technology. That brings us to the question: what is a problem?
According to The Theory of Solving Inventive Problems (TRIZ), a problem is a technical contradiction. For example, can an object be hot and cold at the same time? That is the technical contradiction that Java Jacket, the coffee sleeve created by Jay Sorensen, solves.
For those who think that there is no technology in that invention, we have a lot to say. Technology is, above all, knowledge.